You can get to know your guest

According to the text,
It's a brilliant idea for Htilton Group to create this kind of system because everyboby will be happy. It will be a revolution in hotel industrie
I mean hotellers will be happy and also hotel guest.
For hotellers that's allowed them to keep their frequents guests where ever they go and enlarge their guest network.
Today the only thing for frequent guest which allows them to be a little bit recognize when they go the same hotel chain is to enrolled in their fidelity program and get your card.
It is a good marketing stategie because can you imagine how many guest who are interested to stay at the same chain wherever they go and get the same service, same price, same welcoming when they come (Welcome MR DUPUIS), I think that everybody want this kind of stabilities.
It is good thing for Front desk employee to know before guest arrival what the guest want, and put in the room chocolate or special services for frequent guest.
It is a good idea for hotellers and guest, it will be like an Hotel frequent guest Network.