1. What is meant by social sharing sites, link to 2 examples
Social sharing sites is a sites where people can share their experiences. It could be ideas, photos, advise, little conference or special events.
2 Examples:
http://www.tripadvisor.com/
http://www.youtube.com/
2. How does social sharing influence consumers' choices, link to 1 article to suuport your assessment
Peoples todays looking of course for best rates, I mean shipper but by the same way have fun experiences. It is not because you pay less that you have not right to have a good experiences.
According to the article there is more and more social sharing sites.
Because before those sites there is just comment card or just "ear to mouth" and people really don't know really what happened. They just go to hotel and see the problems there.
Guest comment can be helpfull for hotelliers or completly negative for them.
For example:
www.bizrate.com/ratings_guide/listing__cat_id--690.html
3. How hoteliers can best utilize social sharing trends to communicate with customers. Link to 2 examples
In my point of view i think that hotelliers can use social sharing trends to communicate with consumers, by creating in their web sites a spaces where guest can put directly there comments and also ask questions. That will allows them to communicate with guest and by the same times peoples can see all the dialogues and comments in the hotels. It likes a blog in the hotel web site.
2 examples:
www.excelloz.com/blog/comments/feed/
www.travelpost.com/hotels/Best_Western_Hotel_Philadelphia/h3334
4. What is your opinion ... can hotels effectively establish an online conversation with customers? Yes, why ... no, why not?
In my point I think that hotels can not effectively establish an online conversation with customers because it can be negative for you as hotels. I mean "guest is guest" even if they have a good feedback of your hotel and they put their comments online, be sure that they will be "a BUT". They will never put 100% satisfaction in your online comments guest. So, for me it is little bit risque to establish online conversation with customers.
Wednesday, May 02, 2007
Friday, April 20, 2007
ONLINE TEAM EXERCICE AMINA & NAVINE 20/04
Team working with Navine CHHUON
We have chosen the Kube Hotel, a very trendy and luxurious hotel in Paris. The 3rd Party reseller sites chosen:
I. http://www.avantgardehotels.com/:
Target: Boutique Hotels, Design Hotels, Small Hotels, Luxury Hotels, Hip Hotels
Reach: The site is multilingual, there is English version, Spanish, Deutsch, French and Italiano
Also the sites is located around the world: Europe, North America, South America, Africa, Asia & Pacific
Image: The types of hotels in this site are Luxury hotels, boutiques hotels, 4 stars hotels, Design hotels, for exemple Design Suites Hotel in Calafate or Dream Hotel in new york and also Kube Hotel in Paris
Distribution: In the site you have a link where you can subscribe to received their Newsletter and of course you will be in their contact list. You Have also a link "tell a friend".
Then you have all the promotions for a special hotel which offers some promotions.
There is no affiliate program for this site
II.http://www.hoteladvisor.com/
Target: 2 stars Hotels, 3 stars Hotels, 4 stars Hotels
Reach: In the site the link to acces for english version or others language is not easy to find.
By the way there are represented around the world: Africa, Asia, Europe, USA...
Image: The type of hotels are : 2 to 4 stars Hotels and also corporate guest
It's a discount hotel revation sites
Distribution: In the site there is too many marketing link, you have a link for Airline reservation; rent a car, also link to dierctly access to the top discount hotel.
There is an affiliate program for this site. To access to this affiliation program:
you have nothing to paid to join them and for every reservation made through their web site, the Affiliate is paid an 10% commission of the value of the reservation.
III. http://www.gtahotels.com/
Target: 2 stars to 5 stars
Reach: In the site it is not easy to see to link to change for french versions or others languages.
they are in 3500 cities across Europe, Asia, Americas, Africa, the United States, the Middle East, & the Pacific Rim.
Image: The type of the hotels are 2 to 5 stars.
Distribution: In the site you have a link to access to "lowers rates guarantee" then you have a link to access to "News" all the informations are there, and a link for "Group Booking".
There is an affilation programs for this site.
The condition are: As an affiliate, you will not only be assured of a high purchase rate for referred customers, but will be offered an industry-unmatched 8% commission on all confirmed sales. A cookie-enabled tracking system will also enable you to earn commission when customers return to purchase up to 45 days after the initial referral
Conclusion
So finally, we want to choose the avantgardehotels.com 3rd party reseller due to our customer profile that would fit into this site. The customer looking for a real design, concept and trendy hotel will type "contemporary" or "trendy" hotel and will see this website. More than that, the design fits our type of hotel.
We have chosen the Kube Hotel, a very trendy and luxurious hotel in Paris. The 3rd Party reseller sites chosen:
I. http://www.avantgardehotels.com/:
Target: Boutique Hotels, Design Hotels, Small Hotels, Luxury Hotels, Hip Hotels
Reach: The site is multilingual, there is English version, Spanish, Deutsch, French and Italiano
Also the sites is located around the world: Europe, North America, South America, Africa, Asia & Pacific
Image: The types of hotels in this site are Luxury hotels, boutiques hotels, 4 stars hotels, Design hotels, for exemple Design Suites Hotel in Calafate or Dream Hotel in new york and also Kube Hotel in Paris
Distribution: In the site you have a link where you can subscribe to received their Newsletter and of course you will be in their contact list. You Have also a link "tell a friend".
Then you have all the promotions for a special hotel which offers some promotions.
There is no affiliate program for this site
II.http://www.hoteladvisor.com/
Target: 2 stars Hotels, 3 stars Hotels, 4 stars Hotels
Reach: In the site the link to acces for english version or others language is not easy to find.
By the way there are represented around the world: Africa, Asia, Europe, USA...
Image: The type of hotels are : 2 to 4 stars Hotels and also corporate guest
It's a discount hotel revation sites
Distribution: In the site there is too many marketing link, you have a link for Airline reservation; rent a car, also link to dierctly access to the top discount hotel.
There is an affiliate program for this site. To access to this affiliation program:
you have nothing to paid to join them and for every reservation made through their web site, the Affiliate is paid an 10% commission of the value of the reservation.
III. http://www.gtahotels.com/
Target: 2 stars to 5 stars
Reach: In the site it is not easy to see to link to change for french versions or others languages.
they are in 3500 cities across Europe, Asia, Americas, Africa, the United States, the Middle East, & the Pacific Rim.
Image: The type of the hotels are 2 to 5 stars.
Distribution: In the site you have a link to access to "lowers rates guarantee" then you have a link to access to "News" all the informations are there, and a link for "Group Booking".
There is an affilation programs for this site.
The condition are: As an affiliate, you will not only be assured of a high purchase rate for referred customers, but will be offered an industry-unmatched 8% commission on all confirmed sales. A cookie-enabled tracking system will also enable you to earn commission when customers return to purchase up to 45 days after the initial referral
Conclusion
So finally, we want to choose the avantgardehotels.com 3rd party reseller due to our customer profile that would fit into this site. The customer looking for a real design, concept and trendy hotel will type "contemporary" or "trendy" hotel and will see this website. More than that, the design fits our type of hotel.
Friday, March 30, 2007
CRITERIA TO CHOOSE 3rd PARTY SITES
The hotel that we have choosen is a 3 stars Hotels
The 3rd party sites : HRS
Reach: HRS is located in Cologne and it is represented around the world
HRS operates a global electronic hotel reservation system for business and private travelers based on a database of more than 180,000 hotels in all price categories in Germany, Europe and the rest of the world. This system enables users to make direct reservations free of charge, with immediate confirmation and at continually-updated special HRS prices. Room prices quoted for chosen hotels are guaranteed for the reservation in question.
Image: Why we choose this sites: because our hotel is exactly for Private and business travelers and companies as our hotel. More than 12,000 companies are currently connected directly to the HRS system, and that allows us to be visible in this sites.
The 3rd party sites : HRS
Reach: HRS is located in Cologne and it is represented around the world
HRS operates a global electronic hotel reservation system for business and private travelers based on a database of more than 180,000 hotels in all price categories in Germany, Europe and the rest of the world. This system enables users to make direct reservations free of charge, with immediate confirmation and at continually-updated special HRS prices. Room prices quoted for chosen hotels are guaranteed for the reservation in question.
Image: Why we choose this sites: because our hotel is exactly for Private and business travelers and companies as our hotel. More than 12,000 companies are currently connected directly to the HRS system, and that allows us to be visible in this sites.
Wednesday, March 28, 2007
Five reasons dont book travel online
While you talk about the online booking growth, this article shows a new face of this system.
Effectively despite the fact that online travel growth, there is some problems with this systems. One of the reasons as the article said and with my point of view as consumers, is the "security" the most important things.
People needs security I dont want to give my credit card number and takes risk to see my account completly empty, steals by somebody.
Also there is another reasons; the difficulty to manage your computer or the online travel sites.
It is not easy for everybody to manage well their computer or the online booking website. For example senior peoples who feel frustrated and also young peoples who are so speed , so they need to have immediatly all the informations quickly. That is those reasons who push people to go back o the traditional travel office and be faced to a persons.
This article shows what business man in online travel dont want to be faced and that is a good idea for consumers.
Effectively despite the fact that online travel growth, there is some problems with this systems. One of the reasons as the article said and with my point of view as consumers, is the "security" the most important things.
People needs security I dont want to give my credit card number and takes risk to see my account completly empty, steals by somebody.
Also there is another reasons; the difficulty to manage your computer or the online travel sites.
It is not easy for everybody to manage well their computer or the online booking website. For example senior peoples who feel frustrated and also young peoples who are so speed , so they need to have immediatly all the informations quickly. That is those reasons who push people to go back o the traditional travel office and be faced to a persons.
This article shows what business man in online travel dont want to be faced and that is a good idea for consumers.
Friday, March 16, 2007
Buzz+Viral+Mobile
How should a hotel use the combination of buzz + viral
on mobile devices to bulid brand and win guests?
Buzz+viral on mobile:
The idea is to create on the hotel webiste a part where people can send Free SMS
That will allows people who goes on your website to see on
the same time the promotions and all the information on your hotel
on mobile devices to bulid brand and win guests?
Buzz+viral on mobile:
The idea is to create on the hotel webiste a part where people can send Free SMS
That will allows people who goes on your website to see on
the same time the promotions and all the information on your hotel
Best rates Garantee Hotel
Best Rates Garantee is different than 3rd party because 3rd party sites offers just rooms in better price they can do and it is just that. For Exemple in Expedia you can have promotional rates , 2 nights package, or By one Get one Free ( 1 night paid on 2 night).
Best rates garantee offers the lower price that you can find on internet and if you found another sites which offers lower price than them they paid you back the difference or offers you another alternative.
Red Lion Hotel has BRG(view the link and the screen shot)
Friday, February 16, 2007
Wednesday, February 07, 2007
The Sad Side of Valentine's Day | What the Industry Should Know
According to this article I'm completly agree about what the author said.
Because during the periode of ST Valentine, hotels made a lot of marketing around this days and people who are single feels very bad.
It is not very cool to have around you couples and every things is just for them. So singles have just their rooms and the mini bar, not realy funny.
It is why the idea of Mr HOURAN is good
Creates another kind of communication around this days without make singles feel uncomfortable. By creating for example a speed dating events or an events where couples and singles could be together without any distinction and that allows them to feel less apart.
And also instead give only promotion for couples give thesames advantages for singles, if chocolates give them chocolates or valentine dinner same things for all. If I'm single i really appreciate in a hotel in valentine's days to have the same hings as them even if I'm alone doesn't matter may be if there a kind of event like speed dating or cocktails I can finish my night with my prince charming.
Because during the periode of ST Valentine, hotels made a lot of marketing around this days and people who are single feels very bad.
It is not very cool to have around you couples and every things is just for them. So singles have just their rooms and the mini bar, not realy funny.
It is why the idea of Mr HOURAN is good
Creates another kind of communication around this days without make singles feel uncomfortable. By creating for example a speed dating events or an events where couples and singles could be together without any distinction and that allows them to feel less apart.
And also instead give only promotion for couples give thesames advantages for singles, if chocolates give them chocolates or valentine dinner same things for all. If I'm single i really appreciate in a hotel in valentine's days to have the same hings as them even if I'm alone doesn't matter may be if there a kind of event like speed dating or cocktails I can finish my night with my prince charming.
Subscribe to:
Posts (Atom)
