According to this article I'm completly agree about what the author said.
Because during the periode of ST Valentine, hotels made a lot of marketing around this days and people who are single feels very bad.
It is not very cool to have around you couples and every things is just for them. So singles have just their rooms and the mini bar, not realy funny.
It is why the idea of Mr HOURAN is good
Creates another kind of communication around this days without make singles feel uncomfortable. By creating for example a speed dating events or an events where couples and singles could be together without any distinction and that allows them to feel less apart.
And also instead give only promotion for couples give thesames advantages for singles, if chocolates give them chocolates or valentine dinner same things for all. If I'm single i really appreciate in a hotel in valentine's days to have the same hings as them even if I'm alone doesn't matter may be if there a kind of event like speed dating or cocktails I can finish my night with my prince charming.